1. Do what you like. Steve Jobs once said to a group of employees, "People with passion can change the world for the better." Jobs followed his heart and passion for life, he said, that has made all the difference. It is very difficult to create something new, be creative or make a novel idea if you do not have the passion to make progress.
2. Make a change for the world. The spirit is the fuel of the rocket, but vision directs the rocket to its final destination. In 1976, when Jobs and Steve Wozniak founded Apple together, Jobs's vision is to put a computer in every hand of every day. In 1979, Jobs saw the beginning of the use of graphical user interface shown in the research at Xerox's Palo Alto, California. He soon learned that technology can make computers appealing to the common man. Technology eventually become the Macintosh, which changed everything the way we interact with computers. Xerox researchers are unaware of the potential of the technology because their vision is limited to making a new copy machine. Two people can see the same thing with, but mempresepsikannya differently based on their vision.
3. Starter brain. Steve Jobs said, "Creativity means to connect a lot of things." Linking here means finding inspiration from other industries. Jobs never take a calligraphy class he did not use the benefit until he made the Macintosh. He also went to Asia and India to study hospitality and design. Jobs did not "steal" ideas as much as he used ideas from other industries to inspire his own creation.
4. Sell dreams, not products. For Steve Jobs, people who buy rpduk Apple is not a "consumer". They are people with hopes, dreams and ambitions. He makes products to help people achieve their dreams. He also said, "some people think you're crazy for buying a Mac, but in that craziness we see genius." How do we see our customers? Let us help expend their genius and you will get your heart and mind.
5. Say no to 1000 things. Steve Jobs once said, "I am proud of what we do and we do not." He is committed to making products that are simple with neat design. And that commitment can be seen from the products it makes. Starting from the design of the iPod to the iPad, Apple's product packaging, to the functions on the website. In Apple's world, innovation means eliminating the unnecessary so that the necessary may arise.
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